Your Cyclical Business

find your flow - lead with courage - know your worth
A six-week live online programme
With Sophie Jane Hardy
Red School’s Communications Director and Host of The Menstruality Podcast
Are you a teacher, healer or creative, a freelancer, or a purpose-led entrepreneur looking to run your business in a more sustainable, fruitful way?
Would you love to be able to work with your inner critic as your own, best business coach?
Are you longing to grow your business in a way that feels aligned with your values?

Your Cyclical Business is an online programme, and cycle awareness practice community designed to help you to be more creative, manage your energy, navigate your inner critic and help you grow your business in your own unique way - one that works for you and your nervous system.

Our ally is the menstrual cycle.

Together, we’ll explore how to live, work and relate to the world rhythmically – following ancient, timeless cycles and flows that are 100% alive in our bodies, waiting for us to come home to them. This will be less about effort, and more about relaxing into an intuitive wisdom we’ve known all along…

Watch the Your Cyclical Business introductory webinar

If you’d like to find out more about the programme, as well as learn how to channel your menstrual cycle wisdom into your business, we invite you to watch  our free introductory webinar below.

How Your Menstrual Cycle can Help you to Create a Thriving Business

A free webinar with Sophie Jane Hardy, Red School Communications Director
How Your Cyclical Business will help you:

You’ll explore how the inner seasons of your cycle can help you to steadily shift from overwhelm to sustainable flow, including:

  • How to manage your energy so you can thrive in your business, without burning out.
  • How to create riverbanks for your creative flow, prioritise effectively and make wise choices about your next best steps.
  • How to set up tailor-made systems that alleviate tech and admin overwhelm.

You’ll discover powerful practices that can guide you from self doubt to trust in yourself, and your capacity to lead with courage in your business, including:

  • How to stop self doubt and imposter syndrome from derailing you by getting your inner critic on your side.
  • How to create a ground of safety and confidence, so you can step up and be more visible, without feeling overwhelmed.
  • How to cultivate your own unique way of working and leading, so you can stop comparing yourself to others, and stay in your own lane.

You’ll be guided step-by-step to find your unique way of connecting with potential clients and customers, so you can move from playing small to growing your business with integrity, including:

  • How to communicate the power of your work to new people, in a way that harnesses your natural gifts and ways of connecting.
  • How to market your work in a way that feels in integrity and aligned with your values.
  • How to clarify and package your offers, set your prices and create sales plans with confidence and ease.
How can Menstrual Cycle Awareness enhance your business?

In Your Cyclical Business, we’ll explore the four phases of your menstrual cycle through the lens of the four seasons of the year. Here’s a taste of the power of each of these phases….

Inner winter (menstruation)

This phase is your greatest ally in creating a business that is sustainable, successful and impactful. Running a business can be thrilling, and exhausting; you’re wearing ten different hats, managing your energy and stepping up every day. The regenerating powers of inner winter can help you to create powerful results in your business, from a place of rest, ease.

Inner spring (pre-ovulation):

Throughout the life cycle of a purpose-led business, you can find yourself in phases of both stagnation and overwhelm. If you don’t know how to find new clarity, inspiration, and direction in these times, you can get caught in loops which hold back your creative potential. Your inner spring can usher in just the focus and clarity you need to run your business in your own unique way, each and every cycle month.

Inner summer (ovulation):

You have a unique medicine that is unlike anyone else. You have a vision for the powerful transformation your work can create for your clients and customers… If you’re able to channel the magnetic ovulatory powers of inner summer, show yourself in your wholeness, and shine in your unique way, you awaken a kind of superpower within that enables you to take bold, brave action.

Inner autumn (pre-menstruum):

There’s a powerful initiatory medicine here for us as purpose-led entrepreneurs. In inner autumn we’re asked to face ourselves, to meet our shadow, and to negotiate with our inner critic. If we know how to do this, we can awaken the big, transformational powers of boundaries, discernment, and courage - we can become our own best business coach.

What Your Cyclical Business includes:
  1. Five modules with teaching videos - in an easy-to-navigate course website.
  2. Five weekly live sessions on Thursdays at 11am New York, 4pm London, each with guided menstruality medicine circle process. (We'll send a recording if you can't join live)
  3. Lifetime access: You’ll have lifetime access to the course teachings, and can join in all future live rounds.
  4. Group coaching (after the live round): We will meet each month for community group coaching sessions to connect, ask questions, share insights and plan your cyclical month ahead.
  5. Community: You’ll be invite to join our Circle community platform for discussion and connection.
  6. Your Cyclical Business Workbook - your companion to the journey, with journal prompts, the map of the inner seasons and 12 x cycle tracking charts.
  7. BONUS: Your Cyclical Business Planning Workshop with teaching videos + live session
Bookings are now closed. Join the waitlist below.
The modules:
your cyclical business journey includes:

Module One
Introduction: Your Menstrual Cycle as Your Business Coach and Mentor

  • How cycle awareness can benefit you and your business
  • The menstrual cycle is initiatory in nature (and so is running a purpose-led business).
  • The three evolutionary pathways of a purpose-led entrepreneur

Module Two
Inner Winter - Self Acceptance, Renewal, Alignment

  • How can your inner winter help you and your business to thrive?
  • How rest awakens flow, trust and expansion in your business
  • How to practice rest in your life and business

Module Three
Inner Spring - Clarity, Innocence, Play

  • How can your inner spring help you and your business to thrive?
  • How moving tenderly awakens flow, trust and expansion in your business
  • How to practice moving tenderly in your life and business

Module Four
Inner Summer - Action, Pleasure, Magnetism

  • How can your inner summer help you and your business to thrive?
  • How allowing awakens flow, trust and expansion in your business
  • How to practice allowing in your life and business

Module five
Inner Autumn - Boundaries, Discernment, Courage

  • How can your inner autumn help you and your business to thrive?
  • How going slowly awakens flow, trust and expansion in your business
  • How to practice going slowly in your life and business

BONUS Module Six
Your Cyclical Business Planning Workshop

  • We will harvesting your learnings and clarify your areas of focus for the coming season, as well as how the powers of each inner season can guide and inspire you.
Book Now
Bookings are now closed. Join the waitlist below.

*VAT is a UK form of tax that is payable by EU and UK residents only. Your 20% VAT (or the amount of VAT relevant to your country) will be calculated and added when you checkout.


There are some scholarships available for people from marginalised communities, including; Black, Indigenous or Persons of Colour (BIPOC), members of the LGBTQ+ community, people living with a disability and/or who are socio-economically disadvantaged.

Applications for scholarships have now closed.

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About Your Host, Sophie Jane Hardy

Sophie has been instrumental in growing the reach of Red School’s menstruality work, enabling us to have the impact we’re having today. She brings a decade of experience creating and guiding vision-led businesses and transformational campaigns, including the TreeSisters ‘Million Trees’ campaign.

She is also a devotee of her cycle, with 15 years of cycle awareness under her belt, and a true passion for helping people to create and grow cycle-aware businesses that are fully aligned with the vision, heart and soul of their work. She currently hosts our Menstruality podcast.

"If you would like to learn how to bring the power of your cycle to your business and work, we can’t recommend Sophie highly enough."

– Alexandra and Sjanie
Founders, Red School

What people are saying about working with Sophie

"Sophie served as the highly creative and intuitive Director of Communications for for three years. Industry experts have acknowledged the success of Sophie’s campaigns, including our $90,000 crowd-funding campaign and our Million Trees campaign which helped us plant a million trees a year. She was a jewel in our crown, an irreplaceable gift who has a huge amount of essential knowledge and experience to share."

– Clare Dubois, Founder,

"Sophie and her programmes are a rare combination of head, heart and purpose. There is a powerful connection to heart centered values running through her work, which also dives deep into the nuances of marketing and business. Being part of her programmes has been a delight. The support from the community, Sophie’s ability and willingness to address all questions as well as her encouraging presence makes her programmes even more special."

– Shruti Sonthalia, Leadership Coach

"Working with Sophie has had an incredibly positive impact on my business, not only was she able to guide and support me in birthing my new offering, increase my mailing list, but I now have a plan and the confidence to take my business forward, grow my audience further and get my work out into the world. It has been a valuable investment and experience for growing my business and birthing a totally new program into the world."

– Briony Montgomery, Founder of The MotherWay

"I’ve struggled with the concept of ‘marketing’ and have avidly avoided it. Sophie has encouraged me to enquire about living in service and abundance and it’s shifting my work in the world in ways I could have never imagined or created alone.Sophie – thank you".

– Tanya Forgan, Yoga & Meditation Teacher and Holistic Therapist

"Working with Sophie is one of the best things that has happened in my life. She sees my gifts like a sculptor sees the sculpture in the rock. My work, confidence and success have been enhanced, from all the practicals like timelines and websites to the complex process of defining the essence of my work, and how I can fully honour myself, and my rhythms along the way."

– Christie Dehoux, Musician and Workshop Leader

Bookings are now closed. Join the waitlist below.
Why create a cyclical business?
What are the benefits of creating a cycle-aware business?

By cultivating an intimacy with your menstrual cycle, and applying that intimacy in both visionary and practical ways in your business, you’ll be cultivating an intimacy with your deep self, and with your calling. This unlocks a fresh, vital form of creativity, brings deep meaning to all you do, and is just pure fun.

For the people you serve:

Menstrual cycle awareness involves a deep curiosity and capacity to listen, a receptivity to live and to the subtle rivers that flow beneath the surface. By leaning into your cycle experience as you work to realise your vision and live your calling, you’ll enhance your capacity to hold space for the people you serve, to hear what they need, and tap into new, creative ways to offer it to them.

For your family / community:

As you explore how to follow your cycle’s unique creative flow, and discover how to work with your inner critic, you’ll free up more energy and space not only for yourself, but for your family, your community and the people you love. I don’t mean to say that you’re going to add another thing to your to do list. I simply mean that deeper, more loving relationships are often a natural by product of cycle intimacy and living your calling.

For the collective:

By making space to hear, receive and live the wisdom of your cycle and bring it to life in your work, you’re contributing to the restoration of natural, cyclical, sustainable wisdom at the heart of our world.

For future generations:

You’re paving the way for cycling people of the future to be supported, honoured and dignified in their cycle process.

Bookings are now closed. Join the waitlist below.